YEARNSKIN Campaign - Cherné Africa

We created a digital social media campaign with YEARNSKIN that incorporated their product, influencers and a PR drive. The campaign was titled “How to Create Chain Reaction of Good Habits with Yearn Skin”, which focuses on the passing-down of good skin care rituals, habits and knowledge from generation to generation. A domino effect if you will. Our main objective with this campaign was to feature different faces across race, age, sexual orientation with differing prominent features. The messaging is simple, inheritance isn’t strictly the monetary things we gain. The short film uses luxury and leisure as a short code for the beauty and richness of our relationships with one another. And it’s this beauty and richness that is only further enhanced by the diversity of those relationships.

YEARN WORLD

We begin in a land soaked in goodness and health.

This land is misted and bedewed with all of skin’s wealth,

A terra firma of glimmer:

Here, the citizens possess epidermal shimmer.

A natural beauty, they will never lack,

And in good health, they will never slack.

Derived from the local flora and ferns,

Welcome to the world of beauty:

A world to inhabit.

A world where you will learn,

To YEARN for your best self –

To YEARN for your best skin.

[embedpress]https://www.youtube.com/watch?v=a5JcB96o4mg[/embedpress]

SHARON GLOW (MOTHER OF THE BRIDE)

Starring Vanessa Mqoco

Interests … travel and philanthropy. If she is not going somewhere new, learning something new or helping someone new, she is desperately unhappy! Profession … you’ll catch Mama Glow with the youngest and prettiest of this world. “Doing what”, you might ask? Why, passing down the tradition of self-care, of course!

CHLOÉ DU BOIS (BEST FRIEND)

Starring Togieda Samodien

Grew up in … in a picturesque town in YEARN WORLD among pastel houses and cobblestone roads. Here, Chloe dreamed of a vibrant and exciting life filled with beauty, moisture and elegance. Relationship status … you can never have it all it seems. Sadly, Chloe spends her days swiping left and never finding “Mr.Right”.

JESSICA LATHER (BRIDESMAID)

Starring Cherné Africa

Grew up in … Dew Avenue where the humidity and sea-spray endowed her with a love of natural beauty and carefree movement. Interests … photography, scrap-booking and martial arts. She will always live in the duality of life – inviting both soft and hard elements consistently into her space.

KARABO GLOW (BRIDE)

Starring Pona Mojapelo

Interested in … all things natural and luxe. If ever you’re looking for her, you’ll find her gliding over the high street on her way to sample the latest and greatest skin-care products. Personality … quite spicy and assertive. She moves with incredible elegance, often confounding people with her enigmatic ways.

TRENT FRESH (GROOM)

Starring Kurt Trompetter

Profession … obsessed with all things male and beautiful, it’s only right that he spends his days grooming himself and the young men in his community. And don’t think he’ll just use anything. Oh no, he’ll only use the best products …and he’ll always has the freshest clients. Oh, so fresh … and oh so “tleen”! Relationship Status … happily engaged!

PRINCE RAMSES – AKA RADIATE (PERFORMER)

Starring Una Rams

Living in … YEARN WORLD too… but unlike the rest of them, he lives a little bit higher. A little closer to the sun. So, you’ll always catch him glowing just a little bit more.

Personality … he is sweet, caring and incredibly charming. Nothing phases his peaceful soul. He constantly focuses on what is good and that is why he creates the best music that touches everyone’s soul in the most profound ways.

Link to article written about the campaign:

https://www.yearnskin.co.za/blogs/news/the-rich-inheritance-of-yearn-world