We created an Angel Nova dream world for Mugler’s latest fragrance called Angel Nova. Upon discovering the fragrance, she was transported to another world, a new reality, a pink one. Naturally because she was the first to discover this fragrance everyone wants the first scoop. We created a press conference for her to explain what this world looked and felt like. “Think Pink, as far as the eye can see. I was awakened in a land where anything and everything was possible. From the scenery to the landscape everything was breathtaking and undeniably beautiful. The moons’ light illuminated a fountain of life and that’s when it hit me. Angel Nova represents the prism of all possibilities and besides dreaming each day, I will take one step into the dream and two steps into the reality they create.”

Entering this world is a chance to unlock your inner most parts of yourself and tap into your true potential. You’re given the opportunity to reinvent yourself. Once we gave everyone a description of this world, we then released the pink world. Our third phase of this rollout was a newspaper article of Cherné on the front page, headlined Breaking News: Angel Nova has fallen and crashed into Earth.

Client: Mugler

Agency: Cherné Africa

Creative Direction: Cherné Africa

Content Director: Cherné Africa

Photographer: Mishaal Gangaram